An eclectic terrace for socializing, with spectacular drinks, food, and excellent music, in an exclusive open space to experience unforgettable moments and connect with the tribe.
We conceptualized the value proposition, designed the brand DNA, visual identity, menu and mixology, name cards and promotional materials. We organized the opening parties where we welcomed the global board of Marriott International.
CREATIVE KEYS
The tribal, the tectonic, the local, the cosmopolitan, Mexico Tenochtitlan, factor of surprise, disruption, innovation, high gastronomy, luxury, exclusivity, relax, new wave, high end, greens-gardens, Mexican minimalism, nocturnal animals-pre-Hispanic deities. This is the first time that I've been to Mexico.
THE JAGUAR, OUR INSPIRATION:
Because of his nocturnal habits - especially when hunting - he is associated with the night. He is also associated with the end of the cosmogonic suns or epochs, which in the myths are equated with the course of the day, from the rising of the sun to its setting.
Tezcatlipoca, the smoking mirror, the god of providence, of the invisible, of darkness, the creator of heaven and earth and lord of all things, was defeated as the first sun by Quetzalcoatl, who "hit [Tezcatlipoca] with a large stick and pushed him into the water, where he turned into a tiger [jaguar] and went out to kill the giants [the first inhabitants of the earth]".
So we have adopted the representation of this deity in the form of a jaguar as a visual element of the brand.