Communication strategy
Copywriting and storytelling
Sales material design
Design of accompanying materials
Advertising campaign
Social media
Public relations
Creation and organization of events
THE PLACE SAYS IT ALL
Sheraton
The communication upgrade that the most classic hotel in the heart of Mexico City needed to attract new generations.
We developed a comprehensive communications strategy to reposition the Sheraton Mexico City Maria Isabel Hotel, which has hosted JFK, Jackie Kennedy, Rannia of Jordan, Michelle Obama and countless visitors since 1962, as is the hotel with the best location, the highest level of security and, above all, the best service. The start point to discover the city and its attributes, dressed with fresh ideas and local pride, was the approach we have taken to position the brand during six years.
Location, location, location.
A comprehensive multiplatform campaign based on a calendar of happenings for the media, visitors and local audiences.
Always taking care of the manual brand, but filling it with aesthetic richness and fresh and innovative ideas, we manage to attract people of all generations: a cycle of conferences All about... art, cinema, music, fashion, and gastronomy, to which we invite to leaders from their fields to talk about the identity of the city and the destination from their profession; or to the premiere of the third season of House of Cards, in alliance with Netflix, where we took potential clients of political PR agencies to the Presidential Suite where they enjoyed an afternoon of networking and the series' emblematic BBQ ribs.
We bring industrial designers and chefs; with a Joint Venture with Mercedes-Benz Fashion Week, the hotel hosted fashion week on several occasions; we relaunched the gastronomic offer; we organically triple your community on social networks; also, we developed a magazine with lifestyle content to reinforce the brand's SEO and drive traffic to its booking site; we supported all commercial actions with creative tactics and materials that fully reflected this new image and supported sales results. We generated a 1:5 advertising ROI with Public Relations actions and that is how we put the hotel back in the conversation in the destination.
