Brand DNA
Identity design
Communication strategy
Copywriting & storytelling
Digital marketing
Social media
Sales materials design
KONVIENE
Always convenient
A brand that pays tribute to the lifestyle of families who risks their economic stability by purchasing basic household goods.
We developed a comprehensive branding for an innovative business model that combines online direct sales with referral marketing.
We created a visual communication system and narrative that is far removed from the traditional language of this niche market, which typically appeals to concepts related to femininity.
The creative path was the optimism and motivation that characterize those who engage in direct selling: dynamic, friendly shapes and a fresh and inclusive color palette to stand out from the competition and connect with the different generations of future buying influencers and end customers.
Brand territory:
Freedom when shopping smart
The aim was to launch and then position Konviene in two segments: Sales representatives and direct customers. We use storytelling to inspire a desire for a lifestyle where better quality goods are within reach and to promote responsible consumption habits, with an empathetic and unconditional voice.
Accompanying communications, sales kits, videos and digital communities talk about the functional benefits of products, the advantages of planned purchases and self-financing through savings, entrepreneurship, recipes and tips.
The brand voice is expressed with sincerity and respect to create real connections; with a tone of open complicity, up close, from you to you, light and empathetic, offering advice for adopting new habits.
