Communication strategy

Graphic design

Copywriting & storytelling

Public relations

Events creation

W

W Hotel

Music, art, fashion, fuel, drinks and food: the key points to reconnect the local and tourist audience with the brand's DNA.

The initial plan was perfect, but no one could have guessed that a few months later, together with the entire hotel staff, we would have to perform a near miracle to bring the hotel to the top of the competition despite the pandemic and the three-month lockdown. In the midst of uncertainty, the creative game was to contrast the essence, history and character of the inhabitants and the ancestral values of the city with the brand's avant-garde lifestyle.

The partial reopening required all the creative energy to attract the attention of tourists and local visitors. That is why we developed the “Land of fighters” concept, to express the resilience of the staff and owners. We used Mexican wrestling as a symbol inspired by the hotel's design elements for the relaunch campaign and new security protocol signage.

Thus, we translated their language into visual applications and experiences of exaltation and pride in local talent. We develop the communication strategy, design hundreds of graphic pieces, create content for social networks, press releases, carry out offline and online activations, relaunch the new value proposition of the outlets / consumer centers, call the media, make strategic alliances with other brands to achieve visibility and repositioning of the brand.